Still, common themes arose from the group discussions, each connecting diverse experiences across platforms: ![]() No single “social media experience” emerged from their stories – instead, participants’ accounts were nuanced and unique. Found posting on social media important for self-expression: They said social media was extremely or very important to them in this way.Frequently shared things or commented when using social media: They said they frequently used social media to share things about themselves, share things other people have posted or comment on others’ content – either almost every time they used it or often.Used multiple platforms frequently: They said they used at least three social media sites and apps, each at least a few times a week.adults – called “highly engaged users” throughout this report as shorthand – are not representative of all social media users or other populations. The discussions shed light on topics that are difficult to cover with surveys alone: How do people create the social media environment they hope to enjoy? What choices and calculations do they make about what to reveal, where to reveal it and who might be watching? How do the platforms that companies provide shape the experiences they have? ![]() They were designed to capture how the participants – all of whom were especially engaged on social media platforms – might navigate the complexities of their online worlds. To gain insight into people’s experiences and the platform environments that shape them, Pew Research Center conducted a series of five focus groups from July 11 to 13, 2022. ![]() These platforms can host nearly any imaginable human encounter or emotion, from powerful self-expression and deep connection to intense hostility and ruinous deceit. People bring deeply personal needs to social media, and their experiences play out in deeply personalized ways, tied to the platforms and communities they are part of. Behind each sweeping exploration of the role social media plays in society stand the unique stories of Americans and their online lives.
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